About Us

Who We Are

Asante  is a funeral services provider that carries on the principal business activity of provision of funeral related services and funeral insurance. We offer cash option and repatriation services.  We offer services in the following countries South Africa to Zimbabwe, Mozambique, Malawi, Botswana, Lesotho, Eswatini and Namibia. We offer superior customer service, best possible funeral-related services and products as well as funeral benefit scheme to assist individuals and families to accord themselves and their loved ones a benefitting and dignified send offs. Our strengths are built on continuous investment in all aspects of our business which sustains a team dedicated to achieving the exacting needs of our customers.


Asante Funeral cover is juristic representative of GNC financial services. GNC financial services are an authorised Financial Service Provider FSP 43016.

We understand that during your time of bereavement, you would only want your loved ones final farewell be heartwarming. At Asante we believe that the life of loved one needs to be honored with special care, warmth, sensitivity and dignity.

We at Asante funeral are everyday people like you. We have families and sadly we also lose loved ones to death. That is why we understand your feelings of helplessness, vulnerability and desperation. For these reasons, we are committed to:



Providing dedicated quality, dignified and personal services.
Delivering the superior level of service and expertise.
Offering care and attention to detail to our clientele in a cost effective manner.
Performing our duties with professionalism, courteousness, carefulness and experience.

Our Vision

To be the preferred service provider of funeral service in SADC region, through the provision of exceptional customer service, innovative products and solutions and thereby building and enhancing our relationship with our customers to benefit our stakeholder, employees and the community at large.

Our Mission

To be the leading funeral services provider in the SADC region by proving funeral service to our customers in a caring, professional, dignified and compassionate manner, delivering maximum value to our customers through innovative products and solutions.


AsanteLife is a funeral and repatriation plan tailored made for Africans residing in South Africa and rest of SADC region. It aims to cover individuals, immediate family and extended family members residing in South Africa and other SADC countries such as Zimbabwe, Mozambique, Botswana, Zambia and Malawi under one policy and ensure your family  receive a dignified  funeral and repatriation services. The client has a choice between cash and repatriation service.


We promise to give our clients personal attention, and apply forward looking strategies on par with international trends.


We work together to achieve our goals.


Our ethics will never be compromised.


We provide timely and thoughtful responses to any of our clients’ communication


We grow our ability to learn from others


Continuous learning and self-evaluation is key to success


We strive to exceed client expectations.

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